Dubai · GCC · Est. 2025

The element
beyond the expected.

Most businesses get one or the other — strategy without execution, or execution without direction. Eleventeen holds both. We own the thinking, manage the work, and stay committed to results.

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20+
Years GCC experience
21
Brands we've touched
SME to enterprise
Rigour at every scale

Why we exist

The gap between
thinking and doing
costs more than
you realise.

Marketing in the GCC has a problem. Actually, it has two.

Some agencies sell you a glossy strategy deck and disappear when it's time to execute. Others dive straight into tactics — content calendars, ad campaigns, posting schedules — without ever asking where the business is actually trying to go.

Rana and Kohar built Eleventeen because they'd seen both sides from the inside — and believed there was a better way. A way that holds strategy and execution in the same hand. That thinks commercially, not just creatively.

"Most frameworks stop at ten. Eleventeen is the layer beyond."

We're a boutique consultancy based in Dubai, working with ambitious brands across the GCC. We're not the biggest agency in the room. We're the one that actually gets your business — and stays until the work is done.

What we stand for

Principles we won't
compromise on.

01
Substance over spectacle
Every recommendation is earned — through research, experience, and genuine understanding of your business. We don't dress up thin thinking.
02
Clarity is a form of respect
No jargon, no inflated decks, no hedging. Clients get clear thinking delivered cleanly — because their time and intelligence matter.
03
Strategy first, always
Execution without direction is just noise. We come in at the thinking level and stay there — guiding, not just doing.
04
Results are the only scorecard
Likes are nice. Revenue is better. Every decision, every recommendation — it has to move something forward.

What we do

Four disciplines.
One partner.

Hover or tap to explore
01 hover ↗

Strategy &
Planning

The thinking before the doing

Strategy & Planning

The thinking before the doing.

  • Marketing strategy & communications planning
  • Go-to-market & launch planning
  • Business & marketing audit
  • Customer journey & revenue optimisation
  • Embedded strategic advisory
02 hover ↗

Growth
Consulting

For when good isn't good enough

Growth Consulting

For when good isn't good enough.

  • Loyalty programme development
  • E-commerce consulting
  • Launch support & execution shadowing
03 hover ↗

Digital &
Performance

Spend smarter. Grow faster.

Digital & Performance

Spend smarter. Grow faster.

  • Paid social & digital advertising
  • SEO
  • Website development
  • Analytics & reporting
04 hover ↗

Creative &
Content

The stuff people stop scrolling for

Creative & Content

The stuff people actually stop scrolling for.

  • Graphic design & brand identity
  • Content creation
  • Social media management
  • Copywriting

Brands we've touched

Experience you
can trust.

Our founders bring hands-on experience with some of the most recognised brands in the region — built across years of senior roles before Eleventeen.

F&B & Hospitality
  • Cinnabon
  • Five Guys
  • Shake Shack
  • The Coffee Club
  • Zaatar W Zeit
  • Dunkin'
  • Seattle's Best Coffee
  • Carvel
  • Bosporus
  • WKD Chicken
  • Zahrat Lebnan
  • Hard Rock Cafe
Retail & Lifestyle
  • Mike Sport
  • Malik's
  • Lebanese Roaster
  • Books & Pens
Professional Services
  • Doculand
  • CSA Consultants
  • GT Consulting
Real Estate
  • Mertoun Real Estate
  • Mertoun Holiday Homes

Why Eleventeen

Three things that matter
to the clients we work with.

01
You get us.
Not a junior team.

Eleventeen is boutique by design. When you work with us, you work directly with the people who built the strategy, wrote the brief, and understand your business. No handoffs. No dilution. Senior thinking from day one.

02
Strategy that actually ships.

We don't stop at the deck. We sit at the rare intersection of strategic rigour and commercial execution — comfortable building a go-to-market plan and rolling up our sleeves to get it done.

03
We measure what matters.

Likes are nice. Revenue is better. Everything we do is tied back to business outcomes — not vanity metrics. If it doesn't move the needle, we'll tell you.

The team

The people behind the work.

R
Rana
Co-Founder

20+ years of marketing experience across the GCC's most competitive sectors — F&B, retail, hospitality, lifestyle, and B2B. A career built on scaling brands from the ground up, thinking strategically and executing commercially. Founded Eleventeen on one belief: that growing businesses deserve the same marketing rigour as the big players — without the agency markup or the junior team.

K
Kohar
Co-Founder

15+ years spanning F&B, hospitality, marketing, and consulting — built around people, service, and client relationships that last. Strong foundation in operational excellence and strategic marketing, leading brand positioning, customer experience, and growth campaigns across multiple industries. At Eleventeen, she brings a people-first, results-driven mindset to every engagement.

Get in touch

Let's talk.

Ready to market smarter? Tell us where you are and where you want to go. We'll take it from there.

Dubai, UAE · Serving businesses across the GCC

We typically respond within one business day.

Got it. Talk soon!

Blog

Thinking out loud.

Strategy
Why most GCC brands are stuck between strategy and execution
The gap isn't about budget or talent. It's about how agencies are structured — and why Eleventeen is built differently.
Coming soon →
Growth
The loyalty programme mistake every F&B brand makes in year two
Building loyalty before you've built habit is expensive. Here's the sequence that actually works.
Coming soon →
Digital
SME paid media in the GCC: what the benchmarks don't tell you
Average CPCs, ROAS targets, and platform mix — the numbers you actually need to know before spending a dirham.
Coming soon →